Reorder reminders are the heart of Easy Reorder. Instead of waiting for customers to remember to come back, you proactively email them around the time they're likely to run out of a product.
Here's how the system works, from a high level.
🔄 The basic idea
For every product in your store, you set a reminder interval — for example, "remind 30 days after purchase." When a customer buys that product, Easy Reorder schedules a reminder email to go out at the right time.
When the day comes, your customer gets a friendly email saying something like:
"Running low on [Product Name]? Reorder in one click."
They click the link, land on their personalized reorder page (or product page), and check out — without needing to log in.
📧 Email sequences (E1–E5)
You can send up to 5 reminder emails per product, in sequence. Each one has a preset role:
E1 — First reminder
E2 — Follow-up
E3 — Re-engagement
E4 — Final notice
E5 — Last chance
You decide how many days after the purchase each one sends, and you can enable or disable each sequence independently.
📦 Smart bundling
If a customer has multiple products due for reminders around the same time, Easy Reorder bundles them into a single email instead of sending separate emails per product. This keeps your customers' inboxes calm and your sender reputation healthy.
⏱️ Minimum gap between emails
To make sure customers never get blasted, Easy Reorder enforces a minimum gap between any two reminder emails to the same customer (default: 14 days). Even if multiple products are due, the system waits before sending the next email.
🚫 Subscriptions are automatically skipped
If a customer bought a product through a subscription app (Recharge, Loop, Bold, Skio, etc.), Easy Reorder automatically skips it — your subscription provider handles those reminders, and we don't want to compete with their renewal emails.
You don't need to configure anything for this. It just works.
🏷️ Excluded customers
You can exclude specific customers from all reminder emails by tagging them in Shopify (e.g., no-emails, wholesale, vip). Useful for B2B customers, opted-out shoppers, or anyone you'd rather email manually.
📊 What gets tracked
Every reminder email tracks:
✅ Delivered — confirmed by the email provider
👀 Opened — when the customer first opens the email
🖱️ Clicked — when they click a link in the email
🛒 Converted — when they place an order within 7 days
You can see all of this on the Reminders overview page in your dashboard.
💡 Where to go next
Set reminder timing for each product — learn how to configure per-product reminders
Customize your reminder emails — design the email templates your customers receive
Exclude customers from reminders — set up your excluded tags
Still have questions? Reach out and we'll help you get reminders dialed in for your store.