The emails Easy Reorder sends are fully customizable. You can change the layout, colors, fonts, copy, and images using a block-based email editor, no coding required.
🛠️ Open the email editor
In the Easy Reorder app, go to Emails → Sequence
You'll see your reminder emails (E1–E5, up to five), each with a status badge (Draft or Active)
Click Edit next to the email you want to customize
The block-based editor opens with a preview on the right.
🗺️ Getting around the editor
Top bar: click the email's name to rename it. The E1–E5 buttons switch between your emails (an E with a + creates the next one). On the right are the Active / Draft status button, Send test and Save
Subject and preheader: the two boxes under the top bar. The little buttons under them insert variables into the subject, such as the customer's first name or the product title
Left panel: the Blocks and Source Code tabs
Right panel: a live preview. Switch between Desktop and Mobile to check both
Your changes aren't saved until you click Save (it shows Save * when something is unsaved).
🧱 Available blocks
Click + Add block to add any of these 17 block types. Drag blocks up and down to reorder them, and click a block to open its settings. Expand all and Collapse all open or close every block at once.
Preheader: preview text shown in the inbox
Header: logo or store name
Label: a small line of text, like "FIRST REMINDER"
Heading: large title text
Text: paragraph copy
Image: any image, by its web address
Product Card: fills in automatically with the product being reminded about. If a customer has several products due, it shows one card for each
Button: a clickable button
Divider: visual separator
Spacer: vertical whitespace
Testimonial: a customer quote
Footer: small print and links, plus your business address and a copyright line
Navigation: a row of links, like Shop · Orders · Contact
Snooze: the "Not ready? Snooze for:" links (read more in The "remind me later" snooze link)
Social Links: Instagram, Facebook and other links
Coupon Code: show a discount code from your store
Custom HTML: your own code
📮 Footer, unsubscribe link and postal address
Two lines at the bottom of every email are added for you and can't be edited or removed:
"You're receiving this because you ordered from {your store}."
An Unsubscribe link
Anti-spam laws (such as CAN-SPAM) require a business postal address in marketing emails. Put yours in the Address field of the Footer block. If the editor can't find an address in a visible Footer block, it shows a reminder: "Add your business postal address in the Footer block. Anti-spam laws (such as CAN-SPAM) require one in every marketing email." It's only a reminder, and emails still send without an address. If you edit the email's HTML directly in Source Code, the reminder doesn't appear.
✨ Per-block customization
For every block, you can adjust things like:
Colors (text, background, button)
Padding and spacing
Font size
Alignment
Link addresses
Click any block in the list to see its options.
🔤 Fonts
Fonts are set for the whole email, not block by block. At the bottom of the Blocks tab, under Global email settings, pick a Heading font and a Body font independently, and set the Base font size (px). The lists include Google Fonts that render reliably in email clients.
🖼️ Your logo
The Header block shows your logo when you've added one under Emails → Settings → Sender identity. See Set your sender name and where replies go.
🧑💻 Source code
Comfortable with HTML? The Source Code tab shows the email's HTML, which you can edit directly, plus a box for custom CSS. Once you edit the HTML, the blocks stop affecting the email until you click Reset to blocks.
💡 Pro Tip: keep it simple
The highest-converting reminder emails tend to be short and visual. A heading, a product card, and a single big button is usually enough. Resist the urge to over-design. Your customer just wants to reorder.
📝 Draft and Active
Each email is either Draft or Active. Only Active emails are sent. Click the status button in the top bar to switch, or use the menu next to the email on the Sequence tab.
🔙 Start over
Reset to default at the bottom of the Blocks tab puts the email back to the standard design. You'll be asked to confirm with Yes, reset.
🧪 Don't forget to test
Before going live, send yourself a test email so you can see exactly how it renders in your inbox. We cover testing in Send a test email before going live.
Still have questions? Get in touch and we'll help.