Not every product needs the same reminder schedule. A protein powder might need a reminder every 30 days, while a vitamin supplement might be every 90. Easy Reorder lets you set reminder timing per product so each one runs on its own schedule.
🛠️ Where to set product timing
In the Easy Reorder app, click Products in the sidebar
Find the product you want to configure (or use Search products)
Look at the Reminder after column. Until you change it, it says Default: N days, which is the number of days on your first email
Click the number, type the new day count (for example 45), and press Enter
Click Save in the bar at the top. Interval edits and switches are saved together, so you can change several products and save once
That's it. The new timing applies to future orders of that product. Reminders already on the Queued tab keep the date they were given.
Want to change many products at once? Tick their checkboxes and click Set interval. You can give them all the same number of days, put them back on your default, or skip them.
The Reminder after number is how many days after the purchase the first email goes out. The spacing of the follow-up emails is set on the Emails page, under Sequence.
🎯 Variant-level overrides
If different variants of the same product have different reorder intervals (e.g., a 30-day supply vs. a 90-day supply), you can set different reminder timing per variant.
On the Products page, find a product with more than one variant
Click the + next to it to show its variants
Click the Reminder after number on a variant's row and type its days
Click Save
Variant days take precedence over the product's days. A variant with no days of its own follows its product.
🚦 Enabling and disabling reminders
Each product and each variant has its own Enabled / Disabled switch on the right. Click it to turn reminders off for that item without affecting the rest of your store, then click Save.
The Reminders column tells you why a product does or doesn't get reminders:
Custom: it has its own days
Default: it uses your first email's days
Disabled: you turned it off with the switch
Skipped: you chose to skip it in the Set interval dialog
Excluded: tag: the product carries a tag you excluded under Emails → Settings → Sending rules
Common reasons to disable reminders for a product:
It's a one-time purchase (a gift card, a bundle, a starter kit)
It's no longer being sold (use a substitution instead to point customers to a replacement)
You're running A/B tests and want a control group
You can narrow the list with the All, Enabled, Disabled, Skipped and Excluded buttons above it.
⏱️ Which days win
When Easy Reorder schedules a reminder, it uses the first rule that applies:
The variant has its own days
The product has its own days
Otherwise, the days on your first email
You can see this order on the Emails page, under Sequence, in the How the timing is decided card.
💡 Pro Tip: pick the right interval
The best reminder timing depends on the product. The Usually reordered every column shows how often customers actually reorder each product, which is a good starting point. A few guidelines:
Consumables (food, beverages, supplements) → 70-90% of the average use cycle. If a product lasts 30 days, set the reminder for day 20-25.
Refills (toner, water filters, contact lenses) → close to the typical refill cycle
Replenishment goods (cleaning supplies, household) → between 30-60 days for most
Watch your conversion rates over the first few weeks and adjust if needed.
📊 How to know if your intervals are working
Check Emails → Overview. If you see lots of emails sent but few reorders, your intervals might be too early or too late. The Analytics page gives you more detail on how your customers reorder.
Still have questions? Get in touch and we'll help.