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🌐 Set Up a Custom Sending Domain

Written by Miles

By default, Easy Reorder sends emails from a shared domain. It works fine, but to maximize deliverability and trust, you should send from your own domain (e.g., [email protected]). This makes emails look like they came directly from your brand and significantly reduces the chance of landing in spam.

Setting it up takes about 10 minutes plus DNS propagation time.

🛠️ The 3-step setup

Step 1 — Enter your sending subdomain

  1. In Easy Reorder, go to Settings → Emails → Sender & Domain

  2. Find the Custom Sending Domain section

  3. Enter the subdomain you want to send from — we recommend something like mail.yourstore.com or reorder.yourstore.com

  4. Click Continue

Step 2 — Add DNS records

Easy Reorder will display a set of DNS records you need to add to your domain provider (GoDaddy, Cloudflare, Namecheap, Shopify Domains, etc.).

You'll typically see records like:

  • TXT records — for SPF and DKIM authentication

  • MX records — for mail routing

  • CNAME records — for tracking and rendering

  1. Log in to your DNS provider

  2. Find the DNS records section for the domain

  3. Copy each record from Easy Reorder and paste it into your DNS provider — match the Type, Name, and Value exactly

  4. Save the records in your DNS provider

Step 3 — Verify

  1. Back in Easy Reorder, click the Verify button

  2. If your DNS records are configured correctly, you'll see a green checkmark and "Verified" status

  3. From now on, all your reminder emails will send from your custom domain

⏱️ How long does verification take?

DNS records can take anywhere from a few minutes to 24-48 hours to propagate. If verification fails immediately, wait an hour and try again — it's usually just a propagation delay.

✅ Why custom domains matter

Sending from your own domain:

  • 📈 Improves deliverability — emails are much less likely to land in spam

  • 🤝 Builds trust — customers see emails clearly coming from your store

  • 🔒 Authenticates your brand — SPF and DKIM signatures verify you're a legitimate sender

  • 📊 Protects your sender reputation — your reputation stays with your domain, not shared with other merchants

⚠️ Common issues

"Verification keeps failing"
- Double-check that you copied DNS values exactly — even one wrong character will fail
- Make sure you saved the records in your DNS provider
- Wait 24 hours and try again; DNS propagation can be slow

"I can't find the DNS section in my domain provider"
- Every provider is different. Search "[your provider] DNS settings" — most have a guide
- If your domain is managed by Shopify, you'll find DNS records under Settings → Domains in Shopify Admin

"I'm seeing some records verified but not others"
- All records need to be in place. Re-check the ones marked as not-verified and confirm they match

For deeper help, see the "Custom Sending Domain Isn't Verifying" article.

💡 Pro Tip

Pick a subdomain (mail.yourstore.com) rather than using your root domain (yourstore.com). This keeps your email reputation isolated — if there's ever a deliverability issue, your main domain is unaffected.

Still have questions? Send us your domain and we'll help you verify it.

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