By default, Easy Reorder sends emails from a shared domain. It works fine, but to maximize deliverability and trust, you should send from your own domain (e.g., [email protected]). This makes emails look like they came directly from your brand and significantly reduces the chance of landing in spam.
Setting it up takes about 10 minutes plus DNS propagation time.
🛠️ The 3-step setup
Step 1: Enter your sending subdomain
In Easy Reorder, go to Emails → Settings
Find the Custom sending domain card
In Domain name, enter the subdomain you want to send from. We recommend something like mail.yourstore.com or reorder.yourstore.com
Click Add domain
Use a domain you own. Free email domains like gmail.com aren't supported.
Step 2: Add DNS records
Easy Reorder will show a table of DNS records you need to add at your domain provider (GoDaddy, Cloudflare, Namecheap, Shopify Domains, etc.). The badge on the card says Pending verification until you finish.
The table has a Type, Priority, Hostname, Value and Status for each record. You'll typically see records like:
TXT records: for SPF and DKIM authentication
MX records: for mail routing
CNAME records: for open and click tracking
Then:
Log in to your DNS provider
Find the DNS records section for the domain
Copy each record from Easy Reorder (the Copy button copies the value) and paste it into your DNS provider. Match the Type, Hostname and Value exactly
Save the records in your DNS provider
Step 3: Verify
Back in Easy Reorder, click Verify DNS records
If your DNS records are configured correctly, the badge changes to Verified and you'll see a message that your domain is verified
From now on, all your reminder emails will send from your custom domain
Each record also has a Status: OK, Pending or Failed, so you can see which ones still need attention.
📬 Choose your From address
Once your domain is verified, go to Emails → Settings → Sender identity and type the address you want in From email address. It has to end with your verified domain. If you leave it empty, we use reorder@ followed by your domain. Customer replies go to this address. See Set your sender name and where replies go.
⏱️ How long does verification take?
DNS records can take anywhere from a few minutes to 24-48 hours to propagate. If verification fails immediately, wait an hour and try again. It's usually just a propagation delay.
✅ Why custom domains matter
Sending from your own domain:
📈 Improves deliverability: emails are much less likely to land in spam
🤝 Builds trust: customers see emails clearly coming from your store
🔒 Authenticates your brand: SPF and DKIM signatures verify you're a legitimate sender
📊 Protects your sender reputation: your reputation stays with your domain, not shared with other merchants
⚠️ Common issues
"Verification keeps failing"
Double-check that you copied DNS values exactly. Even one wrong character will fail
Make sure you saved the records in your DNS provider
Wait 24 hours and try again; DNS propagation can be slow
"I can't find the DNS section in my domain provider"
Every provider is different. Search "[your provider] DNS settings" and most have a guide
If your domain is managed by Shopify, you'll find DNS records under Settings → Domains in Shopify Admin
"I'm seeing some records verified but not others"
All records need to be in place. Re-check the ones marked Failed or Pending and confirm they match
For deeper help, see Custom sending domain isn't verifying.
↩️ Switching back
To go back to the shared address, click Remove domain (or Remove custom domain once it's verified) and confirm. Emails go back to Easy Reorder's default address.
💡 Pro Tip
Pick a subdomain (mail.yourstore.com) rather than using your root domain (yourstore.com). This keeps your email reputation isolated. If there's ever a deliverability issue, your main domain is unaffected.
Still have questions? Get in touch and we'll help.