When a customer gets a reminder email, who is it from? You can control the sender name, the reply-to address, and even add your logo so every email feels like it came from your store — not from a generic app.
🛠️ How to configure your sender
In Easy Reorder, go to Settings → Emails → Sender & Domain
Update any of the following:
Sender name — what shows up in the "From" field (e.g., "Your Store" instead of a generic name)
Reply-to address — where customer replies go (e.g., your support inbox)
Email logo — upload an image to show at the top of every reminder email
Logo width — set how big the logo appears in the email
Click Save
The changes apply to all future reminder emails.
🏷️ Sender name
Your sender name is what your customer sees in their inbox before they open the email. A few tips:
✅ Use your store name — "Acme Supplements" is more trustworthy than "Easy Reorder"
✅ Keep it short — long sender names get truncated in mobile inboxes
❌ Avoid spammy words — "DEAL", "FREE", or all caps can trigger spam filters
📬 Reply-to address
Pick an address you actually monitor. When a customer hits "Reply" to a reminder email, their message goes to this address. Common choices:
If you don't set a reply-to address, replies go to a default that the customer can't easily reach — leading to frustrated customers and missed conversations.
🖼️ Email logo
Your logo appears at the top of every reminder email, giving a familiar visual cue your customer recognizes instantly. Tips for a good logo:
📐 Right size — 200-400px wide usually looks best
🌈 Transparent background — PNGs render well on both light and dark mode
📱 Test on mobile — preview the logo size on a phone screen
You can adjust the displayed width in the sender settings to match what looks right.
🌐 Where do emails send from?
By default, Easy Reorder sends emails from a shared sender domain (mail.easyreorder.io). It works out of the box and requires zero setup — but to maximize deliverability and trust, we strongly recommend setting up your own custom sending domain.
See the "Set up a custom sending domain" article for the full guide.
💡 Pro Tip
After updating your sender info, send a test email to yourself to confirm everything looks right — especially the logo size and the "From" line as it appears in your inbox.
Still have questions? Reach out and we'll help you set up the right sender for your brand.