Not every customer should get reminder emails. Maybe they're a wholesale account, a VIP you manage manually, or someone who's asked to be removed from automated emails. Easy Reorder uses customer tags to handle these exceptions — anyone tagged in Shopify can be excluded from your reminder system.
🛠️ How to set up excluded tags
In Easy Reorder, go to Settings → Emails
Find the Excluded customer tags field
Enter the tag(s) you want to exclude, separated by commas (e.g.,
wholesale, vip, no-emails)Click Save
Any customer with one of these tags in their Shopify profile will never receive a reminder email from Easy Reorder — even if they have products due.
🏷️ Add tags to your customers
To exclude a customer, they need the matching tag in Shopify:
In Shopify Admin, go to Customers
Click on the customer you want to exclude
In the Tags section on the right, add the exclusion tag (e.g.,
no-emails)Click Save
The next time the reminder system runs, that customer will be automatically skipped.
💡 Common use cases
Merchants use excluded tags for:
🏢 Wholesale customers — usually managed via separate account-management workflows
👑 VIP customers — handled with personal outreach, not automation
🙋 Opted-out customers — anyone who asked to stop receiving emails
🧪 Test accounts — internal team accounts, staging customers
📋 Specific segments — anyone you want to message via a different channel
🔁 You can use multiple tags
The excluded tags field supports as many tags as you need. Just separate them with commas. A customer is excluded if they have any one of the listed tags — not all of them.
⚠️ Important: tag changes apply going forward
When you add a customer tag, they're excluded from future sends. If a reminder was already scheduled or sent before you added the tag, that reminder isn't pulled back.
To stop in-flight emails, contact support.
💡 Pro Tip: keep your tag conventions clean
Use a consistent naming pattern for exclusion tags across your team — something like no-reorder-emails or er-excluded. It makes it easy to audit your customer list later and clear up confusion if you have multiple apps using customer tags.
Still have questions? Reach out and we'll help you set up the right tagging strategy.