If a customer bought multiple products from your store, they might be due for reminders on different products around the same time. Instead of sending three separate emails on the same day, Easy Reorder bundles them into one, keeping your customers' inboxes happy and your sender reputation healthy.

When reminders come due, Easy Reorder looks at all the products due for each customer. If a customer has multiple products due within the bundle window, those products are combined into a single email.

The email shows each product as its own product card, with the reorder button taking the customer to their reorder page.

The bundle window is the time range during which due reminders are combined. For example, if your bundle window is set to 3 days, then any reminders due within 3 days of each other are bundled into one email.

You can change it here:

Make it longer if you want fewer, more comprehensive emails, or shorter if you want each reminder to be more precise.

A bundled email typically shows:

You can customize all of this in the email editor. The layout is up to you. If you want different wording for bundles, you can use {% if bundle %}…{% else %}…{% endif %} in your subject or text. See Use variables in your reminder emails.

In addition to bundling, Easy Reorder keeps a minimum gap between any two emails to the same customer. It's called Minimum days between emails, it sits right above Bundle window in Sending rules, and it's usually 14 days (7 if Easy Reorder set up your first two emails when you turned emails on). If a customer got an email within that gap, a reminder that comes due is held back and shows as Held on the Queued tab.

This is your customer's safety net against email fatigue.

Use a wider bundle window (5-7 days) if you sell lots of consumables, since most customers buy several products at once and benefit from combined emails. Use a narrower window (1-2 days) if your products have very different reorder timelines.

Bundling only applies to reorder reminder emails, not to:

Each of those is governed by its own rules. Also, the first email and the follow-up emails in your sequence are never bundled together, because each one has its own wording.

Still have questions? Get in touch and we'll help.