The Analytics page goes deeper than the Reminders overview — it shows you patterns across your reorder behavior, your customers, and your products. Use it to spot what's working, what isn't, and where to focus next.
📍 Where to find it
In the Easy Reorder sidebar, click Analytics.
The page is organized into three tabs.
🔄 Tab 1: Reorder behavior
This tab shows you how customers are using the Reorder Page and reminder emails. You'll see:
Reorders over time — how many reorders happened each day, week, or month
Reorder sources — broken down by channel (Reorder Page, reminder email, magic link, recent order widget)
Top reordered products — which products customers reorder most often
Average days between reorders — the typical reorder cycle for your store
Use this tab to understand the rhythm of your reorders.
👥 Tab 2: Customer insights
This tab is about who's reordering. You'll see:
Repeat customer rate — percentage of customers who reorder
Reorders per customer — average and distribution
Lifetime value — for customers who use Easy Reorder vs those who don't
Top customers — who's reordering most often
If your goal is to grow customer LTV, this is the tab to watch.
📦 Tab 3: Product performance
This tab focuses on which products drive reorder behavior. You'll see:
Most-reordered products — by count and by revenue
Reorder conversion rate — how often a reminder for each product converts
Average reorder interval — actual interval between reorders for each product
Use this tab to fine-tune your reminder intervals. If a product's actual reorder interval is 35 days but you have it set to remind at 60 days, you're missing customers.
💡 How to use Analytics
A few high-value things you can do with the data:
🎯 Tune your reminder intervals — adjust each product based on actual reorder behavior
📧 Improve underperforming emails — find products with high opens but low conversions, and rework those email designs
🛒 Spot upsell opportunities — products frequently bought together suggest bundle ideas
👑 Identify your VIPs — high-LTV customers might deserve personal outreach
💡 Pro Tip
Check Analytics monthly, not daily. Trends become clear over weeks, not hours. Set a calendar reminder to review on the first of each month and adjust your strategy from there.
Still have questions? Send us a screenshot of your Analytics and we'll help interpret what it's showing.