The Reminders page is where you go to see how your reminder emails are performing. It shows you the big numbers — emails sent, reorders driven, revenue attributed — plus a feed of every individual reminder that went out.
📍 Where to find it
In the Easy Reorder sidebar, click Reminders. The overview page is the default view.
📈 The KPI cards
At the top, you'll see four cards showing the last 30 days:
📧 Emails sent — total reminder emails delivered
🛒 Reorders driven — number of orders that resulted from a reminder click
💰 Revenue driven — total revenue from reorders attributed to a reminder
⏳ Upcoming queue (7 days) — number of reminders scheduled to send in the next week
These cards give you the pulse of your reminder system at a glance.
📋 The activity feed
Below the KPIs, you'll see a paginated feed showing every reminder sent — most recent at the top. For each email you'll see:
Customer — who received it
Product — what they were reminded about
Sent date — when it went out
Status — delivered, opened, clicked, converted
Click count — how many times the customer clicked links in the email
Days to conversion — how long after the email the customer placed an order (if they did)
You can filter the feed by status to focus on specific outcomes — e.g., only show clicked emails, only show converted ones.
🛒 How attribution works
A reorder is "attributed" to a reminder if the customer places an order within 7 days of receiving the email. The 7-day window covers most real-world reorder behavior — customers who get reminded, browse, think about it for a few days, then buy.
If a customer reorders before they get a reminder, the order isn't attributed to Easy Reorder. If they order more than 7 days after the reminder, it's also not counted as a reminder conversion.
For deeper attribution detail, see the "How reorder attribution works" article.
💡 Pro Tip
Sort the activity feed by click count or converted to find your best-performing emails. Look at what those emails have in common — subject line, product, design — and apply those lessons to your other sequences.
📅 Watch trends over time
The 30-day window resets every day. If you want to compare week-over-week or month-over-month, take screenshots or note the numbers periodically. We're working on adding longer historical trends in a future update.
Still have questions? Reach out and we can walk through your performance together.