To get the most out of Magic Links, you can embed them directly into your automated email or SMS flows using tools like Klaviyo, Shopify Email, Postscript, or Omnisend. This makes it easy to remind customers to reorder—without requiring a login.
Common flows to include Magic Links:
🕒 Post-purchase reorder reminders (e.g., 14–30 days after purchase)
🔁 Repeat purchase nudges for consumables or refills
🛒 Abandoned reorder flows (if customer viewed reorder page but didn’t complete)
💤 Winback campaigns for lapsed customers
🔗 How Magic Links Work
Magic Links require two dynamic values:
Customer email address
Billing ZIP/Postal Code
These are used to securely identify and load the correct reorder page for each customer.
🛠️ How to Build a Dynamic Magic Link
The standard link format is:
https://yourstore.com/a/easy-reorder?email={{email}}&zip={{zip}}
To make this work:
Replace
{{email}}and{{zip}}with the correct dynamic tags from your email/SMS platformCheck your platform’s documentation to find those tags
📘 Examples
Klaviyo:
https://your-shopify-url.com/a/easy-reorder?email={{ person.email|default:'' }}&zip={{ person.location.zip|default:'' }}Shopify Order Confrmation Email:
{{shop.url}}/a/easy-reorder?email={{email}}&zip={{customer.default_address.zip}}
📌 Be sure to test your link in a live or preview environment before sending it to customers.
⚠️ Note:
Magic Links provide access only to the reorder experience, not to the customer’s full Shopify account. They're safe, secure, and designed for quick reordering only.