Magic Links let your customers reorder without needing to log in. It’s one of the easiest ways to increase repeat purchases by removing the friction of passwords or account recovery steps.
With a single click, your customer lands on their personalized reorder page—ready to repurchase what they’ve bought before.
✅ Why Use Magic Links?
Magic Links are perfect for:
Email marketing campaigns (e.g. “Time to restock?”)
SMS follow-ups
Post-purchase flows
Winback campaigns for one-time buyers
Stores with high guest checkout volume
By reducing login barriers, Magic Links help bring customers back—fast.
📬 How to Use Magic Links
You can generate and use Magic Links in just a few steps:
Go to the Settings tab in the Easy Reorder app
Enter your customer’s email & zip/postal code (or use a test email)
Click “Generate Magic Link”
Copy the unique link and send it via email, SMS, or your CRM tool
Each link is unique to the customer’s email and automatically logs them in when they click.
Example link:
https://your-store.myshopify.com/a/easy-reorder?email=demo%40easyreorder.io&zip=10001
🚀 Where to Use Them
You can insert Magic Links into:
Klaviyo or Mailchimp emails (as buttons or text links)
Shopify Email templates
SMS campaigns with apps like Postscript or Attentive
Manual outreach (e.g. customer support follow-ups)
Example email CTA:
“Ready to reorder? Click here to restock with one click.”
🔐 Are Magic Links Secure?
Yes! Each Magic Link is designed with security in mind:
It’s tied to a specific customer’s email address
It only grants access to their personalized reorder page
It does not give access to their Shopify account or customer dashboard
No password or Shopify login is required
In future updates, links may also have optional expiration settings for added security
Magic Links are safe to use in marketing emails, SMS, and support outreach without compromising customer account security.